Monday, 27 April 2020

Generic Research: Textual Analysis 1 (Music Video)

The song I decided to use for my media coursework is a Radiohead piece and the band itself have been able to create one of the biggest names for themselves in both audio and visual history. Their music is used in television purposefully, with each individual song giving a different meaning. This idea is said to be called the Radiohead Effect, the use of Radiohead music used to make the audience think and to form ideas around what effect this is supposed to have.
Only a handful of bands actually can command attention and analysis when their songs are played in a movie scene and Radiohead is one of these very few. Despite two of their members being successful film composers, their original music made by the band itself can be used to shape meaning and impact onto scenes in films.
Radiohead's genre of music is difficult to define as it weaves in and out of genres, however, it is distant yet has a sense of comfort too. Most importantly, Radiohead's music makes people think. The amount of effort put into a singular song is obvious when listening to their tracks and when one of their songs is used in a film, the thought that was originally put into the song itself, come through onto the film as well.
With my own music video, I wanted to create something in the style of Radiohead as I admire their artistic style. The first video I took inspiration from was Daydreaming.
The Longer continuous shots were what inspired me from this music video. When the camera followed Thom Yorke, it gave the sensation that you, as the audience, were following him on his journey. That is something I wish to recreate in my own music video, to create a sense of fluidity and narrative in the video. Although there is an eerie, dreamlike atmosphere, the expression Yorke has suggested a sense of serenity that you feel in a dream and I wish to recreate this idea of bliss in parts of my own music video. Radiohead is known for making surreal and intricate music videos which is why their music is so popular as there are hidden depths within the visuals that you must dig deeper to find.
The continued use of intertextual references is used in order to allow the audience to feel a certain sense of gratification of being able to spot certain aspects of the video and relate them to outside references. 
Daydreaming is one of the most intricate music videos I have seen and the amount of intertextuality isn't something I can emulate, however, it is something I liked to take inspiration from and use small references in my own video, in the backgrounds for active fans of the band to find.  As well as this, the use of continuous shots is also something I would like to include as I feel as though it gives a sense of the audience moving along with the characters and actually being present in the narrative. It allows for the audience to invest themselves more with the character.

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