Big Thief is a small Indie band who are only recently starting to gain attention, despite having been active since 2016. Both their latest albums U.F.O.F and Two Hands received high reviews from critics and both got into the Top 10 in the US Indie charts.
Big Thief uses their branding to create a simplistic almost homemade aesthetic. Having been known to play in pubs and small venues around the globe, the band are low-key indie pop artists who have a neutral stylised genre in music, which is reflected through their website
- The website opens to an image of the band which allows for gratification for fans, is also recognisable for those who have seen the album and have come to the website from that
- The page introduces the band and their latest album Two Hands as well as mentioning it at the bottom and linking it with the Buy/Stream button. This allows audiences to engage with the website easily.
- The menu button at the side allows the audience to easily guide themselves through the website and gives ease of access with single page slides that some websites don't have (in favour of scrolling)
- The videos section of the website allows the audience to watch some of the music videos produced by the band and this allows audiences to easily access the information
- Here are written the tour dates which are easily spread out and each individual event links to the area where they are performing and place to buy the tickets, allowing for easily accessible content
- The music section links to the bands latest albums and the Spotify playlist of them are links so when you click it, it takes you to their app so that you can play the music for yourself.
- As well as this, on the front page, there is a small list of social media and included are Apple Music and Soundcloud, meaning that there is a wide range of platforms available for listening to their songs.
- It also is in keeping with the colour palette of the rest of the website, creating a strong sense of brand identity
- As well as being able to personally contact them, Big Thief have a section for business contacting, which are used for press releases, booking and management. Because they are a fairly small band, this section is important for them as it allows for people to get in touch if they are scouted and can make more money from being booked for special occasions, etc.
- Just like the artists I've looked at, Big Thief also has a way for their fans to get in contact and to hear more about their recent releases, album updates and personal stories to form more of a relationship with the band.
- From the store section, you are taken to another page where their clothing brand is advertised with different styles relating to their music.
- As well as this, the band also sells their music in CD, vinyl and cassette, the latter being very rare now as the demand for physical copies of music has decreased. This suggests that their target audience is likely to listen with old fashioned devices, maybe being more alternative.
- As mentioned before, the band includes multiple ways of listening to their music, allowing for a wider audience to engage
- The idea of brand identity is created through the use of the brand image across all social media (which means they are automatically utilising cross-media convergence) and lets the audience know that they're on the right account.
- They aren't very active on their band social media, using it mainly to introduce their music and merchandise. There are each individually active on their own personal social media platform, suggesting that their idea of the brand is more business orientated.
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