Product 1:
I intend for my music video to be used to protest against rape culture and sexual
assault of women. I want my music video to be a powerful message which appeals
to a socially conscious audience of 16-25-year olds, therefore using intertextual
references to Women’s marches such as ‘My Body My Choice’ and ‘#MeToo’, as well
as using a fictional hashtag ‘#YouMadeMeCry’, hereby appealing to the younger
demographic with the use of hashtags and cross-media convergence. By using both
performance and narrative, I intend to make a music video that is both informative
and interesting and I’ll achieve this by using a range of shot types and mise-en-scene
as well as creating a saturated colour scheme to almost cynically juxtapose the message of the video. I also will create a performance within the narrative
with lip-syncing and expression, allowing for the video to reflect the lyrics
as well as solely performance sections with the artist lip-syncing and performing
directly to the camera, both of which adhere to Andrew Goodwin’s theory. (171 words)
Product 2:
As well as
this, I will also produce a website to work alongside the music video, creating
digital convergence within the media texts. The website will include information
about the artist as well as personal interviews and a house tour Q&A with
inspiration taken from the Vogue Questions interviews. In addition, information
about the band’s latest updates such as tour information and new album releases
will be available on the website with specific links to the stadiums and arenas
being played at. A section will also include free events the band puts on in the aid of their charity for sexual assault survivors with the hashtag
#YouMadeMeCry, a line taken directly from the Florence and the Machine song I
intend t use for my music video. The hashtag will be linked to the main band’s
website and will contain stories from abuse victims and phone numbers to call
if aid is needed along with a chat room for women to find friends in a community
of people who understand. Easter Eggs will be included as well as clicking the
band's logo which takes them to a page to find Behind The Scenes footage, with
photographs and videos of the main singer and from the music video for You Made
Me Cry (Girl With One Eye). (215 words)
(386 words total)How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production?
I intend
to create digital convergence with the links to Twitter hashtags and the idea
of movements trending both in the music video and on the website as well as
creating a sense of brand identity by using a specific colour palette,
anchoring the products. By creating a hashtag that the artist uses to help
raise awareness allows for audiences to actively promote the movement too and
support sexual assault victims through the means of social media of which are
linked from the website. (84 words)
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