Pitch for coursework

Brief 4: Music Video and online Requirements of the brief You work for an independent media production company. You have been given the task of producing a three-minute music video3 for a fictional electropop band/artist who is signed to Mute records, and the working website for the band/artist. You may use an existing song for your music video (this does not need to be copyright free). The music video must feature the band/artist and include a mixture of performance from the band/artist and narrative structure (for example narrative disruption and/or enigma). The web pages must promote the band/artist to its target audience and enable fans to interact with them. Summary of brief requirements: 

• Statement of Intent (approx. 500 words)1 

• Music Video: One, three-minute music video. 

• Distribution channel: Content must be suitable for broadcast on streaming sites such as YouTube and age-appropriate for young adults from the age of 16. 

• A number of web pages: One homepage and one linked page. 

• Cross-media production target audience: 16–25 ABC1 demographic. There must be a clear sense of branding across the two elements of cross-media production. Production detail that must be included The production of the music video must include (as a minimum): 

• Range of camera shots, including shot distances, angles and movement as appropriate to a music video.

• Editing of footage appropriate to the genre of the music video audio track. 

• Shots of the artist or band. 

• At least two different mise-en-scéne. 

• At least two characters representing at least two different social groups. 

• Graphics/titles to include the name of the track and the name of the band/artist. The production of the web pages must include (as a minimum): 

• Original audio or audio-visual content appropriate to the band/artist’s webpage. 

• A minimum of two original images, (with at least one different original image on each of the two pages) that promotes and reinforces the brand identity of the band/artist(s) (for example these might feature the band/artist or fans). These images must be different from those produced for the Music Video Product. 

• Appropriate conventions of website design, including an original title and logo for the band/artist’s webpage and a menu bar. 

• Text introducing the band/artist. 

• Working links from the home page to the other page. 

• A range of appropriate media language techniques (typography, images, fonts, backgrounds, logos etc.) as appropriate to the purpose of the website.

• To create an emotional, moody music video for Radiohead's Exit Music for a Film https://www.youtube.com/watch?v=Bf01riuiJWA which draw in elements of a protest with the LGBT pride parades. Also to create a website for a fictional band that is targeted at an audience of 16-25-year-olds who are socially and culturally aware.
• I plan to use Pride parades to create meaning with the lyrics and to create a narrative of two young girls being persecuted for their love for one another.
• The song is neutral in its lyrics, however, paired with visuals to bring attention to LGBT communities and the strife they face will help create a deeper meaning for the audience.
• The website will have elements that allow the audience to interact with the band such as easter eggs, message sections and hashtags that allow for cross-media convergence.
• Use intertextual references to other popular protest music videos to create a sense of gratification for the audience.