Saturday, 9 May 2020

Planning: Reflection on Moderator's Report

Brief 4: You work for an independent media production company. You have been given the task of producing a three-minute music video for a protest song* by a fictional band/artist signed to Warner Music Group, and two pages for the working website for the band/artist for a socially-conscious, 16–25, middle to upmarket demographic.

Important things to consider when doing coursework from the moderator's report from last years NEA

1. Make sure that your editing fits the track or else the video won't be as cohesive as you necessarily want it to be.
2. Don't film the actors from behind (unless necessary) as doesn't suggest at a range of shots and also doesn't adhere to Andrew Goodwin's.
3. Avoid using vertical mobile phone shots.
4. Use an element of performance as those were the ones that achieved higher marks.
5. Use Wix to complete your website as it is easy to use, isn' complicated and is free.
6. Use the same models in your music video to on your website to show this idea of cross-media convergence.
7. The best music videos demonstrated technical skills and understanding of codes and conventions of music videos.
8. The statement of intent needs to be equally balanced between the music video and the website so it can summarise both parts of the coursework.
9. Use costume to create this idea of representation.
10. An online blog and record of your studies is better than a hard copy which can get damaged or lost.

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