My audience research actually helped me revise quite a lot of my ideas, especially around the performance aspect of what I wanted to do as I didn't want to include any. From my surveys, I found that performance was actually a very popular accessory for music videos and this encouraged me to revise my ideas and include performance aspects as well. My audience research told me that people consume music videos singularly from YouTube, suggesting this is the site I will upload to as it is the most popular and most enjoyed site.
As I suspected and my focus group confirmed, people enjoy ease over anything and therefore Spotify was the most popular streaming platform that people used. Therefore, for my website, I am going to promote the music on Spotify in order to achieve more of an audience. As well as this, the target audience that I used for my focus group enjoyed festivals and concerts, suggesting that the band could play at festivals as well as at venues which I and include on the website.
I intend to use a range of darker and lighter themes for this music video with the strong idea of young love being prominent as some of my results from my survey suggested people may find it too dark and may not enjoy it. By using a variety of themes in my music video, I can achieve this mix of both dark and brooding scenes with light-hearted scenes.
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