In my general research of music videos, I have found that there is a general scheme to many of them that they seem to have in common:
- a range of different shot types: this is used to create an impression of depth and movement to the video. By having all the shot types the same, the video can feel relatively 2 dimensional.
- a focus on costume: costume comes into play when trying to create an impact on the audience but also for easter eggs to get your audience to engage in more depth (such as in Radiohead's Daydreaming). A change of costume allows for the character to have a different approach and suggests time skips but a singular costume creates a sense of narrative.
- close-ups of the artist: although I originally didn't want to include the artist in my video, after researching other music videos I found that it was important as it adheres to Andrew Goodwin's theory of being able to recognise the artist and therefore I decided to incorporate them to appeal to my audience.
- more than one location: by skipping between locations can give the video more depth and suggests that there is a passage of time. It also makes the video more interesting to watch.
- intertextual references to other media texts: this can make the difference between an active and passive audience by hinting at other texts throughout the music video. Bands like Radiohead that have been around for many years can use their own music as intertextual references, but Hayley Kiyoko references the style from coming-of-age films to create her stylised music video. I intend to do this through this idea of protest signs, relating to the gay liberation movement and also with intertextual references to action films with the continuous shot of walking towards the camera. The words written on her face relate to Lauren Brocious and her #YouDefineYou movement.
- performance vs. narrative: a combination of the two is good to use in order to fulfil Goodwin's theory but to also engage an audience. I feel to combine the three music videos I looked at would make a good range of differences that I could use for my media so elements of narrative with the story and clips that cut away to film the band playing the music.
- colour palette and lighting: using less lighting sometimes makes footage difficult to make out so instead, using a darker colour palette with the mise-en-scene can create certain moods for videos such as a creepier, more threatening atmosphere to something with bright lighting and a yellow colour palette. I am looking to use brighter lighting for the more positive scenes where the girls are happy and in love and a more grey, faded filter over the scenes of her walking down the street.
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