Monday, 4 May 2020

Generic Research: Textual Analysis 3 (Music Video)

King Princess, another singer who has only recently come into the spotlight, is an LGBT singer who's androgenous style has reached big headlines. When her career kicked off with her hit single 'Cheap Queen', King Princess portrayed herself as a genderless winner in the music video and it had an extremely positive review. She has found herself within the midst of fashion scandals due to her more unique and androgenous style that separates her from the crowd, as well as not shaving her body hair, to make a statement to women that you can live in your body however you want to. Not only is she an advocate for LGBT rights, but she also speaks out for female body empowerment and, despite her young age, but she has also made herself a name.
Her music video for 1950 overall has a homemade feel to it with shaking cameras depicting a lesbian couple just being in love casually. As well as this, however, there are elements of performance throughout the video with a  band playing whilst King Princess sings. This lipsyncing idea integrated into the video is something I wish to emulate with my video for my coursework as it gives the narrative a broken up feel, which can create a sense of the passage of time. I especially enjoyed the use of the band on a stage, as though performing at a party and feel this idea may also work well in my own, allowing for the narrative to progress easily.
1950 is a performance-narrative music video with a shallow meaning but the video is visually aesthetic to help carry the lyrics. I feel the integrated performance aspect is what I wish to emulate from this video and to adhere to Andrew Goodwin's theory of music videos.

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